Diesel London

Sauce were tasked with transforming Diesel’s flagship UK stores on Carnaby Street, London for a special short-term campaign. We were given just 10 days to survey, produce and install complete sign coverage of their male and female stores.

The finished result was spectacular. We were fortunate to be greeted by Diesel’s UK Director who was very complimentary and during the discussion we advised him that the hard work had now been done and that if they wanted to run another campaign we could easily recover everything with vinyl graphics at a fraction of the cost of the initial installation. They took us up on this and we wrapped both stores with a new design a few months later.

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